In a striking transformation, comedian and actor Pete Davidson has unveiled his tattoo-free look in a new Valentine’s Day campaign for the sustainable clothing brand Reformation. This significant change comes after a dedicated and costly journey to remove nearly 200 tattoos, a process he began in December 2020. The decision to eliminate his extensive body art was influenced by professional considerations, as covering his tattoos for acting roles often required lengthy makeup sessions, sometimes lasting three to four hours. Davidson aimed to have all his tattoos removed by the age of 30, and his recent appearance suggests he is nearing that goal.
The Reformation campaign showcases Davidson embracing a minimalist aesthetic, a departure from his previously inked persona. In the promotional materials, he is seen modeling various outfits, including a cozy gray sweatshirt emblazoned with “Official Boyfriend” and classic white boxer briefs. One notable image features Davidson reclining shirtless, highlighting his now clear skin and toned physique. The campaign also includes a playful video where he humorously demonstrates how to be the ideal boyfriend, aligning with the Valentine’s Day theme.
Davidson’s transformation is not solely cosmetic; it reflects a broader personal evolution. In September 2024, he committed to sobriety, a milestone that prompted him to reassess various aspects of his life, including his tattoos. He described the decision to remove his tattoos as a spontaneous desire for a “fresh start” after achieving sobriety. The tattoo removal process has been both time-consuming and expensive, reportedly costing him around $200,000 to date.
The public’s reaction to Davidson’s new look has been mixed. Some fans appreciate his mature and polished appearance, noting that he seems healthier and more vibrant. Others, however, miss the edgy charm his tattoos once conveyed, suggesting that his inked look made him more distinctive. This debate highlights the broader conversation about personal expression and the impact of physical appearance on public perception.
Despite the varied opinions, Davidson’s career continues to thrive. He recently received positive reviews for his role in the animated film “Dog Man,” showcasing his versatility as an actor. Additionally, he has taken on new creative endeavors, such as becoming the creative director for the sock brand Doublesoul in December 2024. These ventures indicate a strategic shift towards diversifying his professional portfolio and redefining his public image beyond his previous reputation as a heavily tattooed comedian.
Davidson’s transformation also rekindled public interest in his past relationships, particularly with reality star Kim Kardashian. The pair dated for nine months after meeting on “Saturday Night Live” in 2021 but parted ways in August 2022 due to demanding schedules and long-distance challenges. Following Davidson’s recent “glow-up,” some fans have speculated about a possible reconciliation, though there is no official indication of such developments.
In summary, Pete Davidson’s recent collaboration with Reformation serves as a visual testament to his personal and professional growth. His decision to remove his tattoos, pursue sobriety, and engage in diverse creative projects reflects a conscious effort to evolve and redefine his public persona. As he continues on this path, Davidson exemplifies the dynamic nature of personal reinvention and the multifaceted journey of self-discovery.
