Costco shoppers are once again losing their minds over a seasonal item that is bigger, bolder, and far more expensive than most people expected. This time, the warehouse giant has rolled out a massive 10-pound chocolate Easter bunny that has instantly gone viral online, leaving customers stunned not only by its enormous size but also by the shocking price tag attached to it. What looks like a fun holiday treat has quickly become one of the most talked-about Easter products of the season.
A Bunny That’s Bigger Than Most Easter Baskets
This is not your average chocolate bunny. The oversized Easter item, nicknamed “Pete the Bunny” on its packaging, weighs a whopping 10 pounds and stands out as more of a holiday centerpiece than a simple candy treat. It has been described as an eye-catching showstopper designed to grab attention the moment shoppers walk through Costco’s seasonal aisle. For many people, it’s less of a dessert and more of a full-on Easter spectacle. The bunny is made from a mix of milk, white, and dark chocolate, making it even more appealing to shoppers who love novelty sweets. But because of its size, many customers have been left wondering who exactly this giant chocolate rabbit is really for. While some see it as a fun family item for Easter gatherings, others think it’s simply too large and too impractical for the average household.
The Price Is What Really Shocked Shoppers
What truly sent people into a frenzy is the price. Reports show the bunny has been listed online around $112.97, while some shoppers say they spotted it in stores for as much as $140, depending on location. That huge price gap has become part of the conversation, with some people calling it outrageous while others argue it makes sense for such a massive amount of chocolate. In some areas, the price has even appeared dramatically lower, adding even more confusion and buzz around the product. For many customers, the cost feels hard to justify for what is essentially a giant Easter novelty. Social media quickly filled with reactions from shoppers joking that they would rather spend the money on groceries than on one enormous chocolate bunny. Still, others pointed out that the product is meant to be shared, displayed, and used as a conversation starter rather than treated like an ordinary candy purchase.
You Need a Hammer Just to Eat It
As if the size and price were not enough, the way you are supposed to eat the bunny has also gone viral. Because it is so large and dense, the packaging reportedly tells buyers to either smash it with a hammer, mallet, or rolling pin or carefully slice it using a warmed serrated bread knife. That unusual instruction immediately grabbed attention online, with many people laughing at the idea of needing actual tools just to eat an Easter treat. The bunny contains about 151 servings and roughly 22,650 calories, which only added to the internet’s obsession with it. For some, it’s the ultimate Easter flex. For others, it’s the most over-the-top holiday candy they’ve ever seen. Either way, Costco has once again found a way to turn a seasonal product into a viral sensation that everyone is talking about.
