How Much Kanye West Spent on His Bizarre Super Bowl Ad Filmed at the Dentist on an iPhone
While the Super Bowl is renowned for the game itself—where players toss a rugby-shaped ball around the field for hours—many viewers are more focused on the entertainment beyond the game. It’s all about the Halftime Show, the snacks, the memes, and, of course, the iconic commercials.
This year’s Super Bowl (on February 9) had its fair share of quirky ads, like Seal dressed as a seal for Mountain Dew, the Muppets looking for accommodations via Booking.com, Gordon Ramsay and Pete Davidson teaming up for HexClad, and Charli XCX chatting with Martha Stewart for UberEats. But of course, there was also Kanye West—always a presence in the spotlight.
Kanye filmed a bizarre 30-second Super Bowl ad that, despite being shot on his iPhone, certainly didn’t come cheap. His commercial, which aired during the second quarter of the game, shows Ye in a medical setting, sporting his signature shades.
“What’s up guys. I spent all the money for the commercial on these new teeth,” Kanye says in the video. “So once again I had to shoot it on the iPhone. Erm… uhm… go to Yeezy.com.”
Given the massive audience of millions who tune in to watch the Super Bowl, it’s no surprise that the price for these ad spots is astronomical. In 2025, CNN reported that Fox originally set the cost of a 30-second slot at $7 million (£5.59 million). However, some sources revealed that more than 10 commercial slots for this year’s Super Bowl were sold for upwards of $8 million (£6.39 million), meaning each second costs an eye-watering $266,666 (£213,074).
Kanye also participated in last year’s Super Bowl with a similar ad, filmed while he was in a car, once again promoting his Yeezy website. Despite the controversies and rumors of financial struggles surrounding the rapper, he’s far from broke. Kanye previously declared his net worth at a staggering $2.77 billion (£2.22 billion), citing his music portfolio and sole ownership of the Yeezy brand as the basis for the valuation.
So, while his Super Bowl ad might have been unconventional, Kanye certainly didn’t spare any expense when it came to getting his message out there.
In conclusion, Kanye West continues to be one of the most controversial and recognizable figures in the world of entertainment and fashion, and his recent Super Bowl ad appearance further proves his ability to capture attention, regardless of the circumstances. Although his ad was filmed on an iPhone in an unusual setting—a medical facility while wearing sunglasses—it’s clear that a significant amount of money was behind this campaign. Super Bowl ad slots come with hefty price tags, and Kanye didn’t hold back when it came to promoting his brand and his vision, even if that meant using unconventional methods. This speaks to his unique approach to marketing, always staying true to his bold personality, and further solidifying his influence in the public eye.
