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​In April 2023, Brazilian influencer and OnlyFans model Kerolay Chaves found herself at the center of a heated debate after being expelled from a supermarket in Belo Horizonte due to her choice of attire. Chaves, 21, was wearing high-cut denim shorts and a white crop top without a bra, an ensemble she felt was appropriate for the setting. However, her outfit prompted reactions from fellow shoppers and store staff, culminating in her removal from the premises. ​

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Chaves’ Account of the Incident
Following the incident, Chaves took to Instagram to share her experience with her 435,000 followers. She expressed her frustration, stating that she had been subjected to prejudice and harassment because of her clothing choice. In her post, she wrote: “I just got home from the supermarket and was harassed for wearing ‘too short clothes.’ Some people looked at me with prejudice, others cursed me, and finally, I was expelled from the place.” Chaves further lamented the treatment of women based on their attire, asserting that such incidents occur “because we are too hot.”

Allegations of ‘Hot Woman Phobia’
Chaves introduced the term “hot woman phobia” to describe the discrimination she believes attractive women face due to their appearance. She felt offended by the unsolicited negative attention both in the supermarket and on her Instagram post, attributing the insults to this perceived bias. ​

Public Reaction and Debate
The incident sparked a significant online debate regarding appropriate public attire and societal norms. While some individuals sympathized with Chaves, criticizing the supermarket’s actions, others felt her outfit was unsuitable for a public setting, especially where children might be present. One critic commented, “No need to go to a supermarket dressed like that. You are embarrassing the decent people who are often there with children.” Another added, “Clearly it was for engagement and Instagram likes. She never went to the supermarket like this.”

Accusations of Publicity Stunt
Skeptics questioned the authenticity of Chaves’ account, suggesting the incident might have been orchestrated for social media engagement. Observations such as the apparent emptiness of the supermarket in her photos and the presence of clothing in her shopping cart fueled these speculations. One user noted, “There’s a piece of clothing inside the cart… I don’t think she entered the market like that… maybe she has covered the bottom part and took it just to take those pictures… I guess she didn’t get kicked out of anything… even because it seems like there’s no one in the market.”

Broader Implications
This incident highlights the ongoing discourse surrounding individual freedom of expression versus societal expectations of decorum. It raises questions about where to draw the line between personal choice and public appropriateness, and whether reactions to such attire are rooted in genuine concern or underlying biases.​

Conclusion
Kerolay Chaves’ experience underscores the complex dynamics between personal expression and societal norms. While she perceives her expulsion from the supermarket as a manifestation of “hot woman phobia,” others view it as a reasonable enforcement of public decency standards. The incident serves as a catalyst for broader conversations about body autonomy, societal judgments, and the evolving definitions of acceptable public attire.​

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