On February 9, 2025, at the Caesars Superdome in New Orleans, Jay-Z attended Super Bowl LIX with his daughters, Blue Ivy and Rumi Carter. The 55-year-old rapper and his daughters coordinated in matching black outfits as they entered the stadium. Blue Ivy, 13, donned a denim ensemble paired with a leather jacket and oversized sunglasses, while 7-year-old Rumi sported a jacket featuring white stripes, accessorized with a small yellow handbag and a lanyard. Jay-Z opted for a casual look, wearing a T-shirt, pants, beanie, and sunglasses.
Notably absent from the event were Jay-Z’s wife, Beyoncé, and their son, Sir Carter. This absence did not go unnoticed by fans and social media users, who quickly took to various platforms to express their curiosity and concern. One user inquired, “What’s wrong with Sir?” Others defended the family’s choice to maintain privacy, with one individual commenting, “Some of y’all need to worry about your own family. You want to see their son so you can talk about him too?” Another added, “It’s not family unless his son is with him. Why are they hiding the son?”
Discussions continued, with some pointing out that Jay-Z seldom brings Sir to public events, especially large gatherings like sporting events. A user questioned, “Why is Sir always missing?! Where he be?” Another echoed this sentiment, asking, “Where is the boy?”
In defense of the family’s decision, some fans referenced past statements suggesting that Sir may not be comfortable in large crowds. One commenter noted, “Beyoncé had previously mentioned Sir dislikes large crowds, so there’s no need for her to expose him to y’all nosey folks.”
While neither Beyoncé nor Jay-Z has publicly addressed the speculations surrounding Sir’s absence, insights from Beyoncé’s mother, Tina Knowles, offer some perspective. In May 2024, Tina shared details about her grandchildren’s personalities, which may explain Sir’s limited public appearances. She described Sir as “very quiet” and noted that he “does all of the numbers stuff, so he’s not into fashion as much.” In contrast, she highlighted Rumi’s creativity and passion for fashion and painting, and praised Blue Ivy for her intelligence, calling her “very, very smart.”
The Carter children have each begun to make their mark in various ways. Rumi became the youngest female artist to chart on the Billboard Hot 100 with her feature on Beyoncé’s song “Protector” from the album “Cowboy Carter,” breaking the record previously held by Blue Ivy for “Brown Skin Girl” in 2019. Blue Ivy has also garnered significant attention, notably attending the 2025 Grammys with her parents.
At the Grammys, Beyoncé secured the Album of the Year award for “Cowboy Carter.” In her acceptance speech, she expressed gratitude to her family and collaborators but later admitted in an interview that she forgot to thank her younger daughter, Rumi, for her contribution to the album. She stated, “I’m so happy that [Blue Ivy] was here and Rumi, who was on the album, my youngest daughter, she was watching. I forgot to thank her, so I can thank her now. Thank you, Rumi!”
Despite their immense fame, Beyoncé and Jay-Z have consistently emphasized the importance of providing their children with as much normalcy and privacy as possible. In a 2024 interview with GQ, Beyoncé discussed the challenges of balancing her career with family life. She stated, “One thing I’ve worked extremely hard … . It’s very easy for celebrities to turn …
She further elaborated on her approach to scheduling, saying, “I try to only tour when my … . I … , and lifestyles.” Beyoncé also highlighted the importance of setting boundaries, noting, “I have made an extreme effort to … .”
Parenting three children, each with their unique personalities and interests, presents its own set of challenges. Beyoncé acknowledged this, stating, “Raising three kids isn’t easy … .” She expressed her love for parenting, describing it as “grounding and fulfilling.”
In a rare interview, Jay-Z also shared insights into their parenting philosophy. He emphasized the importance of supporting their children’s individual passions rather than expecting them to follow in their footsteps. He stated, “We always support our children in whatever they want to do.” This approach underscores their commitment to fostering an environment where their children can explore their interests freely.
In conclusion, while public curiosity about the Carter family’s private life is understandable given their prominence, it’s evident that Beyoncé and Jay-Z prioritize their children’s well-being and autonomy. Their deliberate efforts to balance public life with private moments reflect a deep commitment to providing a nurturing environment for Blue Ivy, Rumi, … , allowing them to grow and thrive away from the constant gaze of the spotlight.
