Efecan Kültür, a 24-year-old Turkish TikTok personality renowned for his mukbang videos—broadcasts where individuals consume large quantities of food while interacting with their audience—tragically passed away on March 7, 2025, due to complications related to obesity. His untimely death has reignited discussions about the health implications associated with extreme eating trends popularized on social media platforms.
Rise to Fame
Kültür gained prominence on TikTok by sharing videos in which he consumed substantial amounts of Turkish cuisine, engaging his audience with his charismatic personality and indulgent eating habits. His content resonated with many, amassing over 155,000 followers on the platform. Mukbang, a phenomenon that originated in South Korea in the early 2010s, has since become a global trend, with creators worldwide participating in these eating broadcasts. While mukbang content can be entertaining and culturally enlightening, it has also faced criticism for promoting overconsumption and unhealthy eating behaviors.
Health Decline and Hospitalization
In December 2024, Kültür’s health began to deteriorate significantly. He experienced severe breathing difficulties, mobility issues, and was unable to stand. These complications led to his hospitalization, where he remained bedridden for three months. During this period, he suffered from persistent bruising and required assistance from a breathing apparatus. Despite medical interventions and efforts to improve his condition, Kültür’s health continued to decline, ultimately leading to his passing on March 7, 2025.
The Mukbang Phenomenon and Health Risks
Mukbang, a portmanteau of the Korean words “meokda” (to eat) and “bangsong” (broadcast), involves individuals eating large quantities of food while interacting with viewers. While initially a platform for sharing culinary experiences and fostering a sense of community, the trend has evolved, with some creators pushing the limits by consuming excessive amounts of food to attract viewers and increase engagement. This shift has raised concerns among health professionals about the potential physical and psychological risks associated with such content.
Health experts warn that regular participation in extreme eating challenges can lead to severe health complications, including:
- Obesity: Consuming large quantities of high-calorie foods can result in excessive weight gain, increasing the risk of obesity-related conditions such as type 2 diabetes, heart disease, and certain cancers.
- Cardiovascular Issues: Diets high in fats and sugars can lead to hypertension, elevated cholesterol levels, and other cardiovascular problems.
- Digestive Disorders: Overeating can cause gastrointestinal distress, including bloating, acid reflux, and, in severe cases, stomach rupture.
The tragic deaths of other mukbang influencers, such as Chinese content creator Pan Xiaoting, who reportedly died after her stomach ruptured during a live-streamed eating challenge, underscore the potential dangers of this trend.
Response and Reflection
Kültür’s passing has prompted reflection within the online community about the responsibilities of content creators and the potential impact of their videos on both themselves and their audiences. While mukbang videos can foster a sense of connection and entertainment, it’s crucial for creators to prioritize their health and well-being. Additionally, viewers are encouraged to approach such content with mindfulness and an understanding of the potential risks associated with extreme eating behaviors.
In response to these incidents, some countries have taken measures to regulate content promoting excessive eating. For instance, China has implemented bans on mukbang videos to combat food waste and address health concerns. These actions highlight the growing recognition of the need to balance entertainment with health and safety considerations in the digital age.
Conclusion
The untimely death of Efecan Kültür serves as a somber reminder of the potential health risks associated with extreme eating trends popularized on social media. As the mukbang phenomenon continues to evolve, it is imperative for both content creators and consumers to be aware of the implications of such practices. Prioritizing health and promoting responsible content creation can help mitigate the risks and ensure that online platforms remain safe and enjoyable spaces for all users.
