McDonald’s Australia has unveiled an exciting new addition to its Happy Meal lineup: a collection of 14 exclusive Squishmallows plush toys, launching nationwide on May 29, 2025. This collaboration marks the first time the globally popular Squishmallows have been featured in Australian Happy Meals, offering fans a unique opportunity to collect these soft, cuddly companions.
The Squishmallows collection includes a variety of characters, each with distinct personalities and designs. Notable figures in the lineup are:
- Halley the Intergalactic Axolotl: A brand-new character making her debut in this collection.
- Theotto: A dragon-winged monster exclusive to Australia and New Zealand.
- Rossi: A vibrant purple cheetah adorned with pink spots.
- Charles: A quirky green pickle sporting a winking expression and a moustache.
Each toy features unique expressions and designs exclusive to McDonald’s, enhancing their appeal to collectors.
Interactive Digital Experience
Beyond the physical toys, each Squishmallow comes with a scannable QR code that unlocks an exclusive digital game. This feature adds an interactive dimension to the Happy Meal experience, allowing fans to engage with their new plush friends in a virtual setting.
Embracing the ‘Kidult’ Trend
The inclusion of Squishmallows in Happy Meals taps into the growing ‘kidult’ trend, where products traditionally aimed at children gain popularity among adults. This phenomenon has been fueled by social media platforms like TikTok and Instagram, where users showcase their collections and share their enthusiasm for these plush toys.
The Squishmallows Happy Meals will be available at McDonald’s locations across Australia starting May 29, 2025. Customers can purchase them through various channels, including:
- In-store at the front counter or kiosk
- Drive-thru services
- The MyMacca’s app
Each Happy Meal includes a choice of main item (such as a hamburger, cheeseburger, or Chicken McNuggets), a side (like apple slices or small fries), a drink, and one of the exclusive Squishmallows toys.
A Limited-Time Offering
This special promotion is available for a limited time and while supplies last. Given the popularity of Squishmallows and the exclusivity of certain characters, fans are encouraged to act swiftly to collect their favorites.
McDonald’s Australia’s partnership with Squishmallows represents a strategic move to connect with both younger audiences and nostalgic adults, offering a blend of physical collectibles and digital engagement. As the ‘kidult’ trend continues to rise, collaborations like this highlight the evolving landscape of consumer interests and the enduring appeal of beloved plush toys.
