Haliey Welch first became known worldwide in 2024 after a short street interview in Nashville went viral. In that clip, she coined the phrase “hawk tuah” in response to a candid question and the catchy soundbite quickly spread across platforms like TikTok and Instagram, turning her into a meme and internet personality with millions of followers. Before her sudden fame, she worked modest jobs and lived with her grandmother in Tennessee. After going viral, Welch built a social media brand, sold merchandise based on her catchphrase, started the Talk Tuah podcast, and even made paid public appearances.
Rumors About OnlyFans — and What Actually Happened
In recent days, stories have circulated online suggesting that Welch launched an OnlyFans account or is posting adult content there. However, these reports are misleading in how they present the situation
She Has an Exclusive Paid Profile, But It’s Not OnlyFans
Rather than an OnlyFans account, Welch launched a paid profile on the platform Fanfix — a social content subscription service that creators use to offer exclusive material and interaction with followers. While some posts include flirtatious language and teasing about “spicier” content, Fanfix explicitly positions itself as a brand-safe, non-explicit platform without the adult content often associated with OnlyFans. Her Fanfix page offers tiered subscriptions — basic access, premium content, and higher-level options with perks like one-on-one interaction — all monetized at different price points.
She Previously Denied Any OnlyFans Project
Earlier in her rise, Welch had publicly said that she wouldn’t join OnlyFans despite fan speculation and requests. She told followers to stop asking about a link to such an account, emphasizing that it wasn’t part of her plans. So while she is monetizing exclusive content, she is not running a traditional OnlyFans page as many people assume.
Leveraging Viral Fame Into a Business
Welch’s move to Fanfix isn’t just about flirtatious posts. It reflects a broader attempt to capitalize on her online notoriety and build a sustainable creator business. With over 2 million followers on Instagram and nearly as many on TikTok, she has an audience willing to pay for subscription access. This isn’t the first time she has diversified her presence. Beyond merchandise and podcasting, she has been involved in deals, public appearances, and other media opportunities since going viral.
Controversies, Crypto, and Public Perception
The Hawk Tuah brand hasn’t been without controversy. In late 2024, Welch was linked to a meme cryptocurrency called the $HAWK token, which soared to a roughly $500 million market cap shortly after its launch but crashed dramatically soon after. Critics described the event as chaotic for investors. Welch has maintained she didn’t personally profit beyond a marketing fee and that she cooperated with inquiries from regulators. That episode complicated her reputation, with some observers skeptical of celebrity-linked crypto projects and social media ventures.
Why the Misunderstanding Around OnlyFans?
The persistent rumors about OnlyFans stem from persistent fan curiosity and social media chatter. When someone with a sexualized meme origin gains millions of followers, people often jump to assumptions about what kind of content they might offer. Instead of responding to such speculation with an OnlyFans account, Welch chose a platform that allows fan support without explicit material, and she has addressed the mischaracterizations directly.
What It Means for Her Brand
Haliey Welch’s journey — from viral meme figure to creator entrepreneur — highlights how internet fame can evolve in unexpected ways. Rather than shying away from monetization, she has leaned into platforms that pay creators while maintaining a level of control over her image. Whether fans embrace that direction or criticize it, her ability to generate attention remains significant.
